6/20/2023 0 Comments Crux ramez naam![]() ![]() And when I set out to do so, I wanted to do it with a product that was as ubiquitous and banal as possible-something that you literally run into on a daily basis. Wouldn’t this be massively used for advertising?” One of the most interesting comments I got about Nexus was, “Hey, great novel-but you left out the whole corporate angle. In my novels, this sort of brain-computer and brain-to-brain linking technology is developed by scientists and the main conflict is between governments that want to restrict it or use it to control people (think “war on drugs,” “war on terror,” or the recent NSA revelations) and hackers and subculture elements who want to see it liberated. The story “Water” is really sort of an alternate reality of my novels Nexus and Crux. There are hints at other advertising techniques, too, with the clothing store’s mannequin and the way that the restaurant’s menu shifts, but the main focus is on bottled water, so why did you decide to have the emphasis be on water? We see this today as well, with the huge market that already exists for bottled water. One of the main aspects of “Water” is the fact that companies have turned water, the most essential thing for humans, into a profitable market. Series: The Tales of Gorlen Vizenfirthe. ![]() ![]() Series: From the Lost Travelers’ Tour Guide. ![]()
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